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Crack Aparts

Roundup Ultra 2

What better way to engage a customer then to provide a hidden message. Simply bend the outer sleeve back and forth and pull apart to reveal an extension of your creative.

There are two ways this product can be offered:
With our patented break included Crack-a-part and each half of the outer sleeve pulls apart to a determined distance revealing a hidden panel.

Without the break included Crack-a-part and the two halves of the outer sleeve separate completely allowing the hidden middle panel to be removed, add coupons or even a BRC.

Product Features

  • In-line manufacturing process
  • Mail-able
  • Engaging
  • Custom die cut shapes
  • Add coupons or business reply card


  • Direct Mail (self mailers)
  • Event Invitations
  • Instant wins