Our perpetual folder is one the most engaging formats in our library. This product was originally designed and manufactured as children’s package goods premiums for McDonalds and their treat of the week program. Through creative animation and the utilization of the perpetual rotating motion images and short stories came to life.
In no time at all it became obvious that a product this interactive had great potential as a direct marketing format, we simply made it larger!
As demonstrated in the video the perpetual folder continuously changes graphic images while the user folds through each of the 4 panels.